As we emerge from the pandemic, I hope to see the following trends grow: Open Transit Payment, Banking the Unbanked and Dynamic Pricing.
The Future of Transit Payment
Category: Marketing
Where and When Fare-Free Transit Makes Sense
Fare-free transit makes sense to me in rural communities and some small cities. But in large urban and many small urban areas it has predictable outcomes that concern me.
Measure What Matters
The most important metrics for transit marketers are meaningful and actionable. What does that mean, and how do you use them?