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Category: Marketing

The Future of Transit Payment

Posted on May 20, 2021May 20, 2021by codycodykraatzcomLeave a comment
woman holding up phone with transit pass on the screen

As we emerge from the pandemic, I hope to see the following trends grow: Open Transit Payment, Banking the Unbanked and Dynamic Pricing.

Posted in Marketing, Payment
Tagged transit-payment

Where and When Fare-Free Transit Makes Sense

Posted on May 20, 2021June 3, 2021by codycodykraatzcomLeave a comment
handwritten sign reading "fare-free transit is fair for everyone" with a bus in the background

Fare-free transit makes sense to me in rural communities and some small cities. But in large urban and many small urban areas it has predictable outcomes that concern me.

Posted in Marketing, Payment

Measure What Matters

Posted on May 20, 2021May 20, 2021by codycodykraatzcomLeave a comment
computer with charts and graphs on the screen

The most important metrics for transit marketers are meaningful and actionable. What does that mean, and how do you use them?

Posted in Analytics, Marketing
Tagged Road-Ready Marketing Analytics
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